From Noise to Sound
How do today’s leaders cut through the noise and shape the future?
In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.
Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.
New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.
From Noise to Sound
Elena Sachs - Finding Real Connection in a World of Endless Swipes
In this episode of Noise to Sound, I sit down with Elena Sachs, an expert in urban social dynamics, to explore one of Zurich’s least-discussed challenges , why finding meaningful connection in one of Europe’s most vibrant cities can feel so difficult.
Zurich is known for its innovation, financial power, and quality of life , yet many people describe its social and dating scene as cold, reserved, and frustrating. Together with Elena, we dive into the modern relationship landscape and unpack what many are calling a “silent dating crisis.”
We look at how technology, work culture, and societal shifts have changed the way we meet and connect. Dating apps promised to make love easier, but instead have created a paradox of choice , too many options, unclear intentions, and a fatigue that leaves many singles burned out. Elena shares how many people are now rethinking their approach, returning to offline matchmaking and curated social events to find deeper, more authentic relationships.
Our conversation touches on mental health and loneliness, not just among young professionals but across all age groups, including those seeking companionship later in life. We explore how work-life balance, long hours, and the pressure of city living make it harder to form genuine bonds , and why this matters far beyond romance.
Elena also shares her perspective on values over checklists , why shared life goals and compatibility matter more than superficial criteria. Together, we reflect on what truly creates lasting partnerships and why the human element , empathy, communication, and authenticity , will always matter more than any algorithm.
Finally, we discuss the future of dating in Switzerland: Will technology continue to dominate, or will there be a counter-movement toward more human, spontaneous ways of connecting? Elena believes that even in a digital age, the desire for real connection will drive people back to community, shared experiences, and deeper relationships.
Whether you’re single, partnered, or simply interested in how technology shapes human connection, this episode offers a thoughtful and sometimes provocative look at how we date, love, and seek belonging in a modern urban world. It’s a conversation that blends sociology, psychology, and personal reflection , and might just inspire you to rethink how you approach connection in your own life.
How do today’s leaders cut through the noise and shape the future?
In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.
Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.
New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.
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[0:02] Hello and welcome to the podcast from From Noise to Sound. Today with me I have Elena Sachs. We will discuss about a topic which is actually very close to my heart and also my social, let's say, environment. One of the topics that is very relevant also for Zurich, for Switzerland, we'll discuss about the urban social life and centrally about dating. So one of the topics that is very relevant also to everyone, especially in Zurich, is connection. And I think I have the right person next to me to discuss about.
[0:35] Thank you, Elena, for coming. Thank you so much for inviting me.
[0:39] Perfect. So my first question, I'm just diving in because I think it's a very
[0:44] relevant topic and we have to start from the basics. Why do you think, and you have a lot of interactions with men and women at this time, why is so much a point or a problem, let's say, social issue, some will say a social crisis, let's say, especially in Zurich, the dating or matching itself? Yes. So I think there's really different dynamics that play into this role at the moment, how society also develops, how also technology influences society and how people actually go on dates and how they approach dating. So when we look back 20 years ago or even more, people, they approached each other. Men, they really took the initiative and they approached women in a bar or even in a supermarket. And now, nowadays, in particular, also when you consider the Swiss culture, which is more reserved, they don't talk anymore to each other. So it has become really a struggle for men to approach women and also a crisis in connection, like a crisis in dating? Yeah, I think one of the things that, though, it's happening very often, at least from my perspective, is we're talking right now a lot of work-life balance, mental health. For every person, we need a mental coach, for example. Everyone is very much driven to performance.
[2:04] So one, of course, the consequence is it is that personal life will take a hit, obviously.
[2:12] So I really struggled to understand at some point how much of it is a mental burden at the moment or that creates this issue or let's say this issue is being created because we are not having, let's say, this connection to the people anymore.
[2:29] Yes. Yeah. No, I think there's really both dynamics that play into this role, in particular, also with the work-life balance. Then people might prioritize work more. And of course, always when you prioritize something, this you bring into the energy.
[2:45] And if you don't bring into the energy, your energy into the relationship or into your private life, it will also not flourish. So it always needs the focus as well so if you want to have a successful relationship you need to focus as well on your relationship but of course at the same time you have the pressure to also have a successful career and at the same time you want to have this relationship so it's a it's a struggle and of course it can be quite difficult to challenge both goals or to actually achieve both goals yeah of course i think it is a give and take right it's a give and take but on the other side we see it i mean we live in switzerland we see them let's say socially the impact let's say more more in switzerland which you see there's one side of the comfort there is that the market is flourishing in one side but on the other side we see also the statistics loneliness is increasing
[3:41] there is a lot of alternatives to nurture loneliness but still people cannot come out of this boundary let's say of loneliness they're just remaining there so what's your take on that let's say do you really see that also with your customers or interactions that loneliness is a topic at the moment yes no i would say definitely yes and also for sure in each age bracket so it's not only the young people who are lonely i mean in particular also generation set yeah.
[4:12] They really have they really don't know anymore how to connect with someone because they all hide behind the screen and they grew up with social media so they grew up when they were really young already with their smartphone so they have really not this ability anymore how to connect naturally and then of course also if people get older or when you look at older generations.
[4:38] There's the same issue because then also, for instance, dating apps came in or people get divorced and they struggle to find someone new. There's a lot of dynamics that play into this. But I would say for sure, yes, society has become more lonely. You can see that. Yes. We can see that anyway. You have so many courses. People try to jump into a community, let's say, I mean, from running clubs to, I don't know, whatever. However, even the sports have become, let's say, a bridge to loneliness. For sports was just doing the sports for the sports sake. Now, a lot of people doing sports for the connections.
[5:18] Itself, which of course brings other issues as well. But I think, I feel it also here. So we're in a university campus, students, especially the younger generations have exactly this struggle.
[5:31] But as you mentioned, they're hiding behind the screens. And of course, as a medicine, everyone has for the connection a dating app. Yes, no, that's very true. Yes, no, that's very true and it doesn't necessarily help yeah yes i think yes statistics show that we had discussed it
[5:49] before a little bit and i hear it as well that the numbers go down the people that actually engaging in dating apps and i see also frustrated people saying i deleted those apps i don't want them anymore but so for me it's the point is if you do that what's the alternative.
[6:07] Yes, there's a lot of alternatives. And we see this at the moment because the dating app numbers has really declined over the last years. So people, they go from online, they go back to offline dating and to connecting offline. So there we have different ways how people connect. We have events. So also in the event space, there's really an increase. People want to connect, as you say, in social events, but also in sport events. But then we also do have dating events increasing. And of course, we also do have matchmaking. So for instance, in dating, if people want to connect, they also go to matchmakers because this is like really the old school offline dating. Yeah, I mean, I was, I mean, we were discussing that also as well. I was a little bit also saying, I thought matchmaking was something that we have gone over it.
[7:01] Yes, yeah, yeah. It's a very, it's a very old tradition. It comes also from Indian matchmaking, from Jewish matchmaking. So it's very old tradition. And then with the dating apps, people, they have forgotten that it exists, but then they saw that the dating apps doesn't necessarily exist. Bring them the result that they want, because it's so difficult to connect via the apps, to find someone who is serious about dating, to find someone who is
[7:30] ready to engage in a serious relationship, and ultimately find someone who is aligned with you. And this, of course, can be easier found via matchmaking or offline dating. I think as well, I'm coming from this generation of people which actually, we just surpassed, let's say, the app's time.
[7:49] But I really recognize that and working in it myself yes i i know of course the apps and the backend systems and i know that ai is coming into the game and i'm not really sure how this will help or make the problem because i've you can see in the media everyone these companies want to include ai, so i'm not really sure if that will help to decrease the problem of losing let's say people in dating apps or allowing people to match faster and more deeper or it will actually divert them even more? Yes, so I believe AI will have, of course, also a lot of benefits because as
[8:28] we see also in other industries, it really helps to facilitate productivity efficiency. And this will be the same for dating or is actually already the same. So even for us, when we do the matchmaking, we have a system in the back that is also backed on AI. And of course also the dating apps can use it to improve this efficiency in the matching or also compatibility but of course always only to a certain extent yes and for instance also dating apps are not built to set up people on successful dates because they are actually built to remain people on them so they really.
[9:06] Want to, yeah, have this profit that people are on them and stay on them. So that's also another challenge, I would say, for the dating apps. But of course, AI will improve, but it will never substitute human because it can't substitute intuition. It also can't substitute the feedback and also the support that we really provide with a human basis. I think the human support can never a substitute by AI. I think as well, but how much real are you when you have AI, let's say, pimping up your photos or making the text more catchier because of this happens? Yes, yeah, yeah. And you go out and perhaps you meet someone who is not that catchy or not that spontaneous, not that matchy. Yes. So I think the balance should be more on the side, I want to remain still myself, right? Yes, no, that's actually very true. And this is one of the most important parts in dating that you stay authentic. And of course, even for a business text, right? If you write your LinkedIn post with AI, people will recognize it. So they see this is not written by a human and ultimately it's not authentic. And authenticity is what really attracts people and what attracts people to businesses, what attracts people also to their romantic partner.
[10:30] So that's why I truly believe it can never substitute. And of course, you also have to be careful to what extent you will use AI or also you will use AI in dating. Let me make another provocative question.
[10:44] So assuming you were the CEO of Tinder and Bumble, you name it, what would you build in now that you're a matchmaker, you were dealing with that. So what do you miss there? You're a CEO so I believe what you clearly miss is that you.
[11:02] People, it's very difficult because what you miss is actually that people who are on the dating apps, you don't know their intention. And this is very hard for an app to also filter people because people can tell an app or technology, they will tell technology anything, but they will not tell a human anything because for a human, they feel more responsible to tell them they are intentional about dating. They want to find a long-term partner. And for the apps, it's not the case. They can tell you they are looking for a long-term partner. They can tick the box on Bumble or on Hinge or on another dating app. But then, in fact, they are actually not looking for something serious.
[11:42] And I think this uncertainty, if someone is also honest with you on the dating apps, is another big problem or issue for daters who are out there. But then what I definitely would build in is for sure more criteria to actually know who people are. Yes, yeah, basically to filter because we don't know what the values of someone are when we are on the dating app. I can still lie. Yes, we can still lie, but we don't know what kind of communication they value or what they think about family. So it's really very superficial and it's often based on what interests the people have. And interests are not predictable for long-term relationship success.
[12:25] So that's a challenge and that could be built in for sure. Yeah, I think values is one of the biggest topics, let's say. I had this discussion before a couple of weeks also with a student and I said, okay, we need... And it was 60 years old.
[12:39] 60 to 26, I'm the German thumpers. Now, for me, was also the point is we have to come back to our...
[12:48] Let's say, the values or the traditional way that we were, let's say, 20, 30 years before. That's what young generations sometimes verbally say. On the other side, they don't know what it is. They were not alive, let's say, at that time, or at least they were not conscious.
[13:07] I don't think everyone, when we say we want to go back to previous values, not everyone understands the same thing here. So how do you manage or communicate that with the values topic because when you have let's say you have customers which are let's say in seniors that you have also acquaintances where of course also younger it's not the same value it's not the same meaning perhaps for both or is it yes of course scientifically when you look at science that's always important so then you have the core values. So you can, for instance, also choose what are your three most important core values. And this can be something like loyalty, that can be communication, that can be family.
[13:51] But then you also have the values that are relevant for a compatible relationship. And what we always do when we check compatibility and analyze compatibility is really looking at those five key life values that are relevant for long-term relationship success. And these are the five values, family, career, religion, health, fitness, and finances. And when you look at these, and then the most two important ones, when they are aligned with your partner, it leads to long-term relationship success. And this is, of course, different from the core values that you might have, such as loyalty. How much of a role, how much of a, let's say, an impact has a lifestyle?
[14:32] The lifestyle is a big question. Yes, it's very important as well. Because when we talk about lifestyle, also here, a lot of people think completely things. I want to go to the mountains. I want to go to the nice restaurant. It is everything there. So the lifestyle is also something which is volatile. As soon as you grow up or you change your social status, whatever, it changes as well. Lifestyle, it is a point. Yes, no, lifestyle is definitely as well important. And you want to make sure that you grow at a similar pace or develop yourself in the similar direction as your partner does. So as you say, for instance, if you are both earning well, then you might already have another lifestyle. Then if you are still a student, you might maybe not do that. But of course, it always depends. But ultimately with lifestyle, it's more about, for instance, do you share the same activity or energy level? So you don't need to necessarily share the same hobbies. But if someone is sporty, wants to find probably someone who is also sporty and not someone who is only sitting at home. So it's more about a broad lifestyle match and also that you,
[15:44] for instance, enjoy the same places, the same holiday locations. But let me be prerogative here again. Usually they say, at least again in the science, that people who are not that, let's say, similar, they can match.
[16:01] Simple like in biology yes so now if i'm a home guy and a partnering is super sporty perhaps that is also something that i can be motivated or see can also calm down whatever i'm just yes no absolutely so differences are as well good in particular in the hobbies because then you can also challenge each other but of course it always needs to fit as well to the values and then also can you also cope with the other person's personality can you communicate well together can you manage conflict well so there's a lot of different aspects that play into role but the overstyle lifestyle need to match but of course there's also couples that maybe the partner do cycling on his own and then the women are sitting at home and it's totally fine for her because they both need also more independent time yeah because then it's a matter question it's the question of how much quality time you need with your partner. And if you don't need much, you can, of course, have more independent interests. Now, if we think about back in Zurich region or let's say in Switzerland itself.
[17:13] Everything or a lot of things are very much performance driven. So you are on the job. We see also a lot of changes in the market, in the job market as well.
[17:21] That has, of course, a psychological impact to every person, especially if you are in a situation that you're single or you're really trying to find the right mate for family or even for companionship, that has a huge impact. And sometimes, of course, if you're really in this performance part, independent if you're a man or woman, then ego starts to build up.
[17:44] Yes, I know what you mean, yeah. So how do you cope to this dual life that you as a person have to live in the same 24 hours so that you are strong, pushy in the market, women especially as well. And on the same time, going home and trust, really you need to shut down these parts and really calm down and try to connect. Although until the last 10 hours, you were running like a horse. Yes. No, I believe it's very important here that people are not so hard on themselves. Say nobody is perfect and also that your partner is not so harsh on you when you're tired from work and then maybe she or he needs to understand that now you are just not able to talk or to communicate or discuss a certain topic because you're ultimately exhausted. So I believe this understanding for the other person that there's a lot of.
[18:43] Aspects and things going on in each of our lives having this understanding for
[18:49] the person and also accepting that they cannot always fulfill our needs so they need to fulfill ultimately of course your needs over time but not at all time yeah that's a good yeah that's a good point that's a really good point but now in based on your experience where does the biggest problem lie Is it we're going with checklists or is our ego or is both so heavy that actually creates this social dizziness, let's say, in this urban life?
[19:20] Yeah, I think the checklist is a big topic. And I believe this is really true for a lot of people who are long-term single because they have ultimately also unrealistic standards because they believe they are themselves so great. And yes, of course, they are great, but nobody is perfect. And it's not so relevant if the other person has a certain income or has a certain height or certain hair color. So then we really have to go back and think what is actually really important for you in the relationship and in your connection. And then, of course, I believe the checklist criteria is important, but then also the paradox of choice. So because we have so much choice, we always think, is there someone better out there? And is there someone better? The fear of missing out. Exactly, the fear of missing out. This is really also a big issue that people don't know anymore how to actually commit. Yeah, I think...
[20:20] One of the things that just, again, I'm not really sure if it is like that. It's not that there's a super offering out there. Therefore, you're saying it's full of options. I'm not really sure if you really know yourself too much and you know what you want for yourself. Like in a dating app, for example, you have already pre-filtered, let's say, what is possible or what you are interested to.
[20:43] So the fact itself that's a lot of options there, I think it is merely or partially illusional. No, it's actually not really illusional because we have so many million singles in the world. And it's always about mindset as well because we teach also our clients to have this abundance mindset because then you're also more secure in your relationship. You're more secure and calm in yourself. And, of course, you don't match with thousands of people, but you match with several people. So you can have a soulmate. You can have several soulmates. It's not that you can only have one soulmate, but you only choose to marry one soulmate. So this is a big difference.
[21:32] And now I think one of the things that we see socially as well, and it's also, especially if you are in an environment like Zurich, which has its comfort. Let's say, or Switzerland in these terms, and you can concentrate on your, I mean, you have your two domains in life. Then I think one of the things is I wanted to say, of course, there's a different type of relationship that have started to spear up, which we didn't have before. So open relationship, but whatever. And on one side, we say there's abundance, there is too many people, but during the same time.
[22:05] Out of the blue, have sparked out types of relationships that we didn't have before. Yes, no, that's very true. How do we deal with this? Yes, yeah, that's very true. And that's why it's so important that we find someone who is aligned with us, because also already the open relationship, you cannot have an open relationship if you want to have a serious relationship or monogamous relationship. So then, of course, there's people who you already select out and you will not connect with them based on their understanding how relationships work and that's actually very important and you will know quite quick when you speak to people for instance in matchmaking we only work with monogamous people so then we already filter out everyone else but also when you meet someone in at an event or through friends you will know also quite quick yeah i think it is relevant because i think there's also confusion from people i hear it also very often what is it in general.
[23:05] It's good that you put it pretty straight here. I think it's relevant for me. It's a little bit strange as well to understand how this dynamics work in general. I think anyway that these are byproducts of, let's say, of socially being lonely, let's say. And then these versions, let's say, of relationships come as byproducts of loneliness, for example. not only of the incapability of people being able to match.
[23:35] Yeah, I believe that also the different forms of relationships also do stem from actually also online.
[23:43] So from the development of social media, because people get shown in so many different ways what is possible. And always when you can imagine something, then you maybe think you want to try that. And that's how a society develops in different direction, because there's not only one thing that is conformed anymore, because previous times it was very conformed to have a monogamous marriage. And then people, it was more conformed to get divorced. Then we have more divorce. And now it's more conformed to have different kind of relationships, understanding. So then people, they choose, yeah. Now I'm coming back to the topic now. You're now in matchmaking, for example, but also in matching in general.
[24:29] Do now people try to find a soulmate and get married, have a family? Because we see also on the same side, we see 65%, 70% divorce rates. It's a little bit also the numbers don't match. The will of people is I want to have a marriage. I want to be with someone forever and love is in the air. But at the same time, we have 65%, 70% divorces. Yes, no, very true. And in particular, when we consider the children question, I believe there's also the same society, development in society. And we also see the numbers that there's less children, in particular, also in the Western world. And this also comes, of course, from women being more career-driven, men being more independent. But the people we work with, they are most oftentimes very family-oriented. So we work with 95% of people who want to have children or already have children. All right. All right. Because it is a topic, I would say. Yes, that's true. And we can see this. It is, let's say, always a point where people discuss. So I think...
[25:38] Dating apps give exactly this open door for let's say connection fast connection i bet it's fast food connection as sometimes you get hungry again and then you have also the offline that's much more let's say it has a basis to develop now you mentioned before social media and social media has an impact of course it's not like dating apps but it's for me like a stage where.
[26:06] People are getting emancipated, let's say, or indeterminated how they want, let's say, their life to be. Yes. A mirror who is actually, most of the time, it's not really real. Yes, no, that's true. It's actually a lot. Even we see it, it starts with the filters. People think this is how pretty, how beauty actually looks like, and it's not possible because it's a filter.
[26:33] Yeah, and it creates these effects. personally you can see this correlation as well the rise of social media with
[26:40] the mental illnesses and the mental burdens that people have to sustain is because they now they have open an open world of as you mentioned a fantasy yes or a fairy tale that might be not true but still they can fantasize something that they would like to have and on the same time faking it in social media at the same time, it gives you the confidence that this is my reality because it is the media. That's true. And it's also very difficult or challenging for relationships because, for instance, if you portray your relationship on social media, everything looks always perfect. Social media is always a perfect world, but no world, no reality is perfect. There's always some downsides, some challenges, some difficulties. And this is sometimes what creates also this pressure in society not only in dating but also in their in career in in their family how they what friends they should have so in all different dimensions and yeah it's definitely more a society challenge of society yeah yeah but now you as a matchmaker you offer to to your clients of course exactly this introduction let's say uh to specific let's say a specific pool of people actually.
[27:58] Have taken the decision consciously to go through that and they do it, let's say, professionally.
[28:04] What is, as you mentioned, an offline channel of dating, let's say, or mating? So...
[28:12] What do you think is, of course, the advantage of doing it, let's say, with a matchmaker rather than saying, offline is also a bar, as you mentioned, or doing it with a matchmaker? So in comparison to offline, I mean, in the world, in a bar, of course, you save time because in a bar, you don't know if this person is compatible. And if you go to a matchmaker, you know they will be compatible in terms of your values, personality, lifestyle.
[28:41] And then, of course, you still need to feel if you can develop attraction and a romantic connection. But yes, you save time. And this means also you go more on quality dates than on quantity. Because still in real life or events, you don't know if the person could be actually a match. Yeah, I know. So a lot of people choose it for the saving time. Yeah, time is of an essence. Yes. If you grow older, everyone is growing older. Or not and I think there is the point where you say okay now I want something serious perhaps you were in a sea of the job and you were swimming there and time drifts is to everyone now everyone has been there so being cautious with the time of course it's much making myself as I think, a very good let's say option yeah do it let's say consciously and focused I think and I'm really interested to understand a little bit from your side now matching you have a big scale let's say also from the age of customers yes so i would think okay then it's the midlife crisis but when you said to me it's all the levels so i wanted to understand why yes no it's really it's really also already very young people so people in their 20s they already come to us and then yeah until they are over 70. So it's really a wide range.
[30:08] And I believe it is because really of this connection crisis that we have that people.
[30:15] Don't know anymore how to connect and they have such pressure in society to fulfill all the criteria and to have a
[30:25] happy life and to be this and that so I think it comes all together that they really struggle and they need more help and they also want to have someone more human someone more personal so they really want to go back to this human support and I like it also especially and you, as I say, when we discussed also before you, you try to ground these people before going to these steps. Hey, some things doesn't matter as much as you think, so that you really focus on what is relevant in doing that, rather than, yeah, I'm trying to find you exactly the filters that you have in Bumble, Hint or whatever. I'm trying to find it in another setup, let's say. So I think that is a huge advantage as well, to make people conscious before they do this step. Yes, exactly. First of all, with the criteria, but then people also do have false beliefs around relationships.
[31:16] So, for instance, they would think that you have to have immediately a spark or connection with someone. But actually, you don't need to because most of the relationships who are successful long term, scientifically proven to have not this very first spark. They develop really slowly and gradually. So it's more just slow dating. Yeah, but people have no patience anymore. You know that as well. Yes, no, they have to have this patience. And I believe there's more of these beliefs. There's not only this false belief. So we have to educate also people what a relationship means, how you have successful relationships, how you manage conflicts. Yeah, that's not easy to do. But I think that's a great step always in the beginning. And I think you're doing it great. So I have a last question for you. So if you just... So you are in your business, you're in the market, you understand also how the social dynamics work. What do you think will be the future, let's say? I mean, you said five, 10 years, I'm going back to very traditional values. How do you think it's going to, because I have, of course, a perspective from the technology side.
[32:24] Now that we were stuck in our phones, the smart glasses are coming. I have a different view of how dating might be in the future. So what do you think in five, 10 years will be relevant? Yeah, no, I believe, of course, technology and AI will shape dating even more and I don't predict necessarily a positive development.
[32:46] So because we see it also, for instance, in Asia, you can even rent a boyfriend or rent a girlfriend and then this starts with humans, but then you would also rent robots. And I think there's a development as well into this direction that you go this this part of society that will go away from the human but then you have also the other part that really needs it even more because they see this development that they really want more the human connection and more as well this personalized service or also need for a serious and real human relationship but of course there is technology challenges they will remain we're here to solve and yes hopefully you will support and escort let's say the people over the years let's say on this venture let's say that they have or the journey that they have because i think it is
[33:39] a service that there are people who are very introverts as well and they need it even if you are in an app you can still hide behind the app but some point you have to go out And I think every part of the puzzle is needed, let's say, to tackle this crisis that actually exists. Because to me, it is a social crisis. No, absolutely. It's a social connection crisis, too.
[34:02] For this point there, I have to thank you, Elena, for being here. And I was really blessed to get all this information for you. I hope it was also fine for you and you enjoyed it as well. Thank you so much for inviting me. It was really a pleasure talking to you. Thank you. Thank you very much as well. and let's stay in touch as well also in our channel but also follow Elena. Elena is also giving updates and also gives also a lot of inputs of how to date and also gives also a lot of information regarding pitfalls that happened also in dating. So yeah, I hope to see you in the next podcast. Have a good one. Thank you very much.
