From Noise to Sound
How do today’s leaders cut through the noise and shape the future?
In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.
Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.
New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.
From Noise to Sound
#Season2 - Dimitrios Marinos : Making the Mistakes Right
In this inaugural episode of the second season of Noise to Sound, I reflect on the unexpected journey that has brought this podcast to its current milestone. Initially, when I embarked on this project, my expectations were modest; I aimed to produce a year-long series of episodes, hoping just to reach a small audience. However, nearly a year later, I've been thrilled to see over a thousand listeners engage with the content from over 20 countries across three continents. It is both humbling and exciting to connect with such a diverse and curious audience, from students to professionals and even the elderly.
Throughout this past year, I have received heartfelt feedback indicating that my discussions have resonated with listeners, many of whom have shared their personal stories and reflections in response to episodes. Each message of gratitude has further fueled my passion for this project, reinforcing the sense of fulfillment I experience when I hear how these conversations have impacted others.
The format of the podcast has evolved differently from traditional approaches; I’ve chosen to focus on a variety of topics rather than adhering to a single theme each month. This structure allows listeners to dip in and out of episodes that pique their interest, creating a more engaging experience. While I acknowledge that I may have strayed from conventional podcasting practices, I believe this approach has been a successful blueprint for maintaining listener engagement and curiosity.
Throughout the first season, I had the honor of hosting an array of remarkable guests, from entrepreneurs to healthcare professionals, each sharing unique insights and transformative experiences. The stories shared by my guests, ranging from those who made significant shifts in their careers to professionals innovating in their fields, provided the inspiration that I believe connects us all in our shared human experience.
As we transition into the second season, there are exciting developments on the horizon. The podcast will undergo a rebranding effort and expand its online presence through enhanced content shared on social media platforms like LinkedIn and Instagram, facilitating more dynamic interactions with our audience.
It is my hope that as we continue, each episode will evoke curiosity, inspire reflection, and foster a community of engaged listeners eager to explore the realms of knowledge and experience together. I encourage you all to interact and provide feedback as we embark on this new chapter, ensuring
How do today’s leaders cut through the noise and shape the future?
In each episode of From Noise to Sound, host Dr. Dimitrios Marinos, from the Department of Marketing and Communication at HSLU, dives deep with CEOs, Board Members, and industry innovators to uncover the forces reshaping our world. Through insightful conversations, he explores topics like digital transformation, consumer behavior, and sustainability, revealing strategies and innovations that are driving real change.
Gain actionable insights and fresh perspectives on navigating a complex business landscape. Tune in each month to sharpen your view on leadership, tech-driven success, and what’s next in marketing and beyond.
New episodes every month, brought to you by HSLU, Lucerne University of Applied Sciences and Arts.
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[0:03] Hello and welcome to the first episode of the second season of Noise to Sound. Me personally, I wouldn't have thought that it would go to the second season. When I signed that venture, let's say this project, I thought, okay, let's do it for a year. Let's take it slow. Let's see how it goes. I have made my manifesto pitch, let's say the first podcast episode, actually.
[0:31] And I thought, okay, if just one listens to it, then this would be for me an achievement and it would make sense. And if one person finds this, let's say, insightful and helpful, then I would have reached my personal goal about this project. Well nearly a year or 11 months afterwards there's been over
[0:59] a thousand people have heard it there's 11 episodes that have been taken with really really interesting insightful speakers and guests which I would never expected that they will come and join me and actually trust me with their exposure so first and foremost i would like to thank them for for being present and of course i would like to thank everyone who have listened that and i mean it's not all only let's say the people who actually listen that around switzerland and lucerne or students actually the public is, much broader. That's students, young professionals, even elderly people.
[1:46] And it's been more countries than I would expect. Over 20 countries, three continents. I always check a little bit the statistics, high-level statistics. I should not forget that I'm an engineer in a suit. So that's actually very insightful for me. So once again, And to everyone, thank you very much about this trust, about spending some minutes either in the bus, in the plane, while you're driving, listening to this insightful podcast in every case. So reflecting a little bit on my motivation, as I mentioned, I would like to have some People who just gave me feedback that was helpful to them, that they just teased them in some way, waked something up.
[2:38] And honestly, it's been a couple of memories or moments in this year where it's actually, this podcast made a difference to me personally. So I also had my difficult days or stressful days, and at some point I'm just sitting in my bed.
[2:58] And someone writes to me over LinkedIn and says, hey, thank you very much for this inside of the podcast. It really wakes up some memories or connected me to my past and so on and so forth. And at that moment, I just felt personally very, very fulfilled. So it just motivates me to go forward, take the next one and so on. But it's because making a podcast or try to make a podcast right, it's not an easy thing.
[3:28] And I have to say that I've done a lot of mistakes, but I made the mistakes right. And actually, that's a very interesting point of view. I will tell you what I mean, I made the mistakes right. So actually, the way this podcast has been conceived is completely wrong to what usually podcasts look like. I don't have one topic that I usually every month post. and posting also every month is also too late because you lose this engagement of your public.
[4:00] But I post once a month and each month the topic is not coherent to the previous one. So it's something that I find interesting that I am teased or since I'm a lot outside in the market, I find that a lot of people are interested and there's a lot of controversy there. So yeah, this is something that I did it wrong, But on the same side, that was completely right for this podcast. So people can come into this podcast, listen some of them or exclude some of the other episodes and always have something new to wait that might be exciting or might be not interesting at all, which is absolutely fine.
[4:44] There was a lot of formats. Others make it more than one hour, hour, 20 minutes. I very much strongly do it 40 minutes because I think this is a nice average. If you go to the gym, if you drive your car, if you just be in the tram or whatever, 40 minutes is exactly the point where you say, okay, it's more than enough or more or less the same. So my vision was always this podcast to make it like a book not every chapter might be equally interesting but you just bump into the next chapter and you can listen a bit and might be interesting might be skip and therefore all the statistics have ups and downs some podcasts have been extremely successful some less successful let's say in terms of how they performed but it doesn't really matter because the stories were always extremely interesting.
[5:35] Now, I mentioned there was 10 episodes plus one the one I started it. So, I started with Niklas, an entrepreneur, which is also very interesting. Everyone in this podcast, after the podcast, somehow nature or karma, whatever you like to say, made a different step in their life and careers or whatever.
[5:58] Niklas had this entrepreneur in AI who was actually extremely motivating energetic and at the end of the year he sold his company and i'm really happy for him and really motivating how he started and i wanted you to see the energy of it of barbara uh actually being uh as a nurse and being afterwards an entrepreneur super motivating story so if you ever feel like motivation is short in yourself check about the story of barbara manuela afterwards manuela leonhardt she was uh just the secretary in bureau in an office and then during covid her story changed completely she was the face of zurich it still is the face of zurich zurich is beautiful as she calls it uh an extremely motivating story as well where she made a career change a life change and a really a flexion point of her life So also for me, a very inspiring topic. And then I realized, of course, HR and the market is really shifting. And Alexander Zane also came from Siemens, the global HR of Siemens in Switzerland.
[7:10] Which has to give us a little bit of perspective of work from home, what does it mean? What will change as well? And Alexander Tinsler as well as, let's say, executive search headhunter, as he holds himself, tells us the insights, how he searched for executives, what should people take care there, where to focus. I think that was very, very insightful for a lot of people at that time. And then, and revelation came. I mean, Jana Pahlopnik, Steve is a professor in University of Zurich in medicine and immunology, really discovered a lot of diseases and give us a lot of insights why these diseases are coming more often. And I think for me personally it's not very easy to meet someone who has discovered a disease and mostly I'm in hosting into your podcast so it was amazing that Jana really exposed herself I know she's not such kind of person usually of course it's not easy but I think she's in a very.
[8:23] I would say segment where she actually speak and research is about kid immunology, and that's a very tender topic in general. And we had Sif there where Gokun came in. Gokun back here. I was working with Gokun together at Google. A brilliant mind. When you think about the software engineer who is actually extremely good, that's Gokun to me. I mean, he was really sharp, a very tough management with tough love at that time at Google, but I think his style and his perspective in AI really shed a lot of light in that. And then Andrea Bucher, a woman who is actually in construction.
[9:08] Amazing, strong leadership on the pinnacle, I would say. So it's amazing to see how he juggles her role as a woman in construction and, of course, how she sees leadership, let's say, from her perspective. And then a topic that actually brings me a lot of feedback from you, a lot of positive feedback, I would say a lot of motivation as well, when I took a little bit of a leap of faith and spoke about menopause. And I'm a man, I will not have to experience menopause, but it's a social topic that actually confronts me and think, I mean, I spend a lot of brain cycles on menopause because I think it's a relevant topic and I think under-researched and I never understood why. So Silvia Fernandez came also to the podcast and speak about a psychiatrist, about menopause and what women should actually think about on their psychology during this very tender time. And last but not least, Vanessa Foss, 33 around, I guess, a year, young lady, extremely sharp, also very much saliest, super leadership skills, and most of all.
[10:28] To me an exceptional networker so she spoke about networking but about the impact of ai as well have seen it by coaching a lot of companies and give a lot of insights how you could as a woman but also generally speaking network better so i really loved each one of those discussions personally i've learned i've learned more so this is my take on this podcast and this project so i I would like to thank each one of the guests, especially for being there and shading lights in their topic of expertise.
[11:06] Now, we are going to season two, and this season two will have a new branding, as you can see also in social media as well. So it will be more high salute driven, I would say. We will have perhaps here and there some more teasing videos on the podcasts, where we will spread, of course, all those platforms, of course, obviously. And I will intensify a little bit more articles in LinkedIn because that's the channel I have chosen to communicate with you. But also we've started LinkedIn and Instagram as well in parallel so that for young and generation, they can also have a little bit easier way to interact with this podcast, but also show some pictures, which is a little bit, you know.
[11:58] Not that professional for LinkedIn, but a little bit more as a backstage on Instagram. So, yeah, I think that will be something where we will do in this new season. Perhaps we'll have debates, which I would like to do, let's say not only one-to-ones, but perhaps come as third person or fourth person. So we'll debate on a topic. I have something in mind so just stay tuned there and I would like to ask you this favor just if you listen to that I mean I don't have personally a financial advantage in that neither the institute as well but I think it's a good reward to the podcast and for me and the people who actually trust this initiative if you follow us and Spotify or YouTube or whatever the platform is that you are listening to this podcast. I will try to do my best to keep my promise to you.
[13:01] And to be honest, I'm grateful for this experience and I'm grateful for having the chance to go one season more. Who never knows where this journey actually will take us with this podcast. But I would do my best to keep your interests.
[13:23] And I will do my best to keep equality as good as possible as well, because mostly of it, it's a partly, let's say, one-man show or with a little bit of help as well, but mainly like that. And it's not an easy thing to, as I mentioned, to make a podcast. You have to align the guests. The guest has to come in Luzern. You have to edit it. You have to do all the assets. It's not an easy thing. If you really want to make it an equality just like, I mean it's not the Joe Rogan so as I mentioned but still you have to appreciate the guests, to respect them for the time that they're doing and you have to do the best also mainly for them and also for the people who are listening or taking the time to listen to this podcast. So in this respect I would like to thank you everyone once more. I hope I have delivered to my manifesto promise and I will try my best to deliver my second season as well.
[14:26] It is a very inspiring journey for me personally. It gives me a lot and I hope you experienced it as well in both sides. And in any case, please keep on interacting. I love it when I read your messages in LinkedIn or Instagram when you write a feedback about those podcasts. Sometimes I've seen people have, some of you have written also feedbacks directly in Spotify. And I've seen your likes on YouTube as well. Yeah, so all of that I was not expecting, to be honest. And there was time that I was really moved from such reactions because I had expectations inside me. I always have expectations. expectations but I really didn't expect that there will be enough people listening to that podcast but I did it with my heart and it's authentic so I really appreciate every minute that you spent on that on that podcast so from my side I wish you.
[15:36] A good and healthy time listening to this podcast. Take care of yourselves and be mindful of your time and your life. And I will try to make sure that interesting discussions take place that actually tease a little bit your brain on a change direction, on thinking, reflecting for yourselves. And you never know you might also start a change as well so thank you very much yours faithfully, Dimitrius.
